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MORPH-developed Research Tools MORPH Research has developed and fine-tuned an extensive array of market research tools that allow for any type of quantitative or qualitative study. By using models that are largely standardized, we are able to benchmark our results. Years of experience and a proven track record allow us to impress clients at an extremely competitive rate. MORPH Research-developed products and tools for various areas include: • Product and Concept Testing • Usage and Attitude Research • Customer and Employee Loyalty and Satisfaction Research • Customer Values and Motives Studies • Customer Segmentation Research • Business Development: Innovation and Concept Studies • Intermediary and Business Partner Research • B2B Research • Marketing and Media Effectiveness Surveys • Communication and Advertising Studies • Human Resources (recruitment, satisfaction & loyalty) |